The New York City department of Small Business Services (SBS) wanted to promote Minority and Women-owned Business Enterprise (M/WBE) Certification. Unlikely Media worked with SBS to conceive and create an ad campaign for web and broadcast. Unlikely Media produced, directed, film and edited this series.
The video below features Celeste Ramirez, a small business owner. Becoming M/WBE Certified increased the number of opportunities available for Celeste's business. By making the City of New York a client, Celeste feels that her business is part of what makes New York City great.