M/WBE Certification | Shien-ru

Ad Campaign | NYC Mayor's Office

The New York City department of Small Business Services (SBS) wanted to promote Minority and Women-owned Business Enterprise (M/WBE) Certification.Unlikely Media worked with SBS to conceive and create an ad campaign for web and broadcast. Unlikely Media produced, directed, film and edited this series.

The video below features Shien-ru Tsao, a small business owner.  Becoming M/WBE Certified enabled Shien-ru's business to compete with bigger players by turning the City of New York into a client.

M/WBE Certification | Shien-ru